Why For-purpose Marketing
We are naive to think that changing the world is harder than it is.
Randomly, the weight of the world hits me and I become overwhelmed by how far I've distanced myself from the world's adversities. As a kid I thought I would change the world. I didn't know how, but I knew that I'd try. These days the optimism is unsteady.
Growing up on a U.S. Naval base in Japan, I remember taking the train to feed homeless individuals in Japan every Tuesday. We would make rice balls and they would be grateful, but I always left wondering where their next meal would come from.
Afterwards I moved to the Philippines very briefly where my mom would buy food for the kids sleeping on the streets. She would let them order whatever they wanted on the menu, and while their faces remain embedded in my mind, I know the impact was lost as soon as their hunger returned. These were small acts of kindness, but I think it's these little things that keep humanity's momentum going...
During my sophomore year of college I joined AmeriCorps in search of an opportunity to do something "good." I was placed at a homeless shelter for 10 months where I helped alleviate poverty by helping individuals move off the streets and back into housing. It was an empowering experience, one that truly shifted my perspective, but sometimes one that I fail to hold on to.
In our daily shuffle, it is easy to choose ignorance over awareness.
Silence is easier than finding our voice and sometimes with the little time we have, we can't be bothered by social-injustice. I don't think that comes from a place of indifference, but more of a place of helplessness. We are afraid to say or do the wrong thing and figuring it out isn't a priority. At the end of the day though, helplessness is an excuse, and standing for nothing is always wrong. Kindness is not political. It's universal, and sometimes we just need to be reminded of that.
"When I was a boy and I would see scary things in the news, my mother would say to me 'Look for the helpers. You will always find people who are helping.' To this day, especially in times of 'disaster,' I remember my mother's words and I am always comforted by realizing that there are still so many helpers - so many caring people in this world - Mr. Rogers.
Everyday there are heartbreaking stories published about the injustices of the world, but with every catastrophe there are also people fighting for movement. I choose to stand by them by helping them amplify their voices. I know I can make people listen in between the you-need-this-product ads and the glamorous travel marketing. That's why I choose for-purpose marketing. The world will never be rid of difficult times, but that should never dissuade us from trying.
If you are a social-entrepreneur, political candidate, or non-profit please get in touch! I am excited to work alongside like-minded spirits who value making positive change and social impact.
Learn more about why digital marketing is important for social-impact here.