Beginnings

When I was younger...

I would watch my oldest sister on the computer for hours as she designed things on Adobe Photoshop. I don't know even know what she could have possibly been designing at 16 years old, but that's how I learned. She'd tell me to go away, but being the annoying little sister I was (and am) I 'd stay. #resilience

Fast forward to high school where I must have hand painted +500 posters for school dances, pep-rallies, fundraisers etc, and the memory of those four years are stained with the smell of acrylic paint and butcher paper. High school taught me how to be strategic. High school taught me how to get the attention of teenagers that don't care about anything. I underestimated how important that would be for my future unknown career.

Once college came around I was elected as the Director of Marketing for students living on-campus at ASU. This called for more posters, more t-shirts, and more social media pages. Every now and then I still see strangers wearing one of the thousand shirts I designed, and it brings me back to the very moment I had the opportunity to create it.

After I graduated...

I'm not sure what I thought I would be doing, but I can tell you that working for a creative agency never crossed my mind. I never deemed myself  "good enough" because I was always just "figuring it out," but apparently we're all just always figuring it out...

I stumbled into a little brick building in downtown Chandler and found myself working for Sandoval Design & Marketing as a digital marketing strategist. Honestly my bosses believed in me more than I believed in myself, and for that I will always be grateful. Now I go to the movies and see trailers for movies we're working on or I go to bookstores and pass books from authors that I've personally written for, aaand all of that kind of just blows my mind when I really take the time to let it sink in. They say your work shouldn't define you, but I feel at home with marketing and I love that it allows us to see the world in the lens of what could be and not be restrained by what the world is.

I'm not sure if it was watching my sister on Photoshop (mainly to annoy her), or cluttering school campuses with posters that brought me here, but I do know that being able to write, create, and observe the way works for a living has been a dream and the most remarkable part is it's just the beginning...